Wal-Mart.... Good? Confusion!

Wal-Mart Plans To Use Unstoppable Marketing Power... To Get People To Use Compat Fluorescent Bulbs

I have to say, this is actually a pretty cool step, but when you think about it, it's also probably the cheapest and least impactful "step in the right direction" that Wal-Mart could take. Instead of paying their employees more, or raising prices 1% and donating tens of millions to charities, they will instead just run comprehensive in-store advertising to get people to buy the better bulbs, which already exist (and are manufactured by affiliated companies).

Ah well.... baby steps, there we go....
.